Tom Day's Multi Point Marketing Plan
1. Place advertising in TomDayProperties.com
2. Send “Just Listed” cards to neighboring homes.
3. Obtain one set of keys, which will be inserted in the lockbox if allowed.
4. Distribute color flyer to other agents at The K Company office.
5. Place ad on social media site like Facebook, Twitter, and Linked In
6. Promote the property to all top Realtors the greater Fort Lauderdale area.
7. Perform a Reverse Prospecting Search to attract prospective buyers within the MLS.
8. Help seller relocate locally, or out of area with highly experienced agents I network with across the globe – so the seller is sure to have the highest quality agent to help them on both sides of their move to make it worry and stress free.
9. Weekly meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home.
10. Advertise the property on other co-op listing fliers.
11. Maximize showing potential through professional signage.
12. Electronically submit the listing information to the Multiple Listing Service for exposure to thousands of active real estate agents in the Multiple Listing Service area.
13. Enter the sellers name and address in office computer system to keep seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property.
14. Provide Open Houses with a licensed Realtor at the seller’s request.
15. Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home.
16. Price the property right the 1st time. . .to open the market vs. narrowing the market.
17. Promote the property at the weekly company sales meeting.
18. Contact my buyer leads, centers of influence, and past clients for potential buyers.
19. Have cooperating brokers in the area tour your home when available.
20. Assist seller with interim financing if necessary.
21. Provide professional photography.
22. Prepare a full color photo flyer with a list of features of the property to leave at the home for visitors to take with them after the showing.
23. Syndicate listing to Top Internet Sites: Realtor.com, Homes & Land.com, Yahoo Real Estate, Homes.com, MSN Real Estate, and more than 20 others.
24. Submit the property to web-based buyer classifieds ( Craigslist, Backpage, Ebay Classifieds Etc.)
25. Promote the property at all MLS association networking events.
26. Represent the seller on offer presentations, and negotiating the best price and terms.
27. Handle the entire escrow process for the seller.
28. Research property’s current use and zoning use.
29. Deliver the sellers check to them at closing.
30. Provide seller with a list of preferred vendors.
31. Provide a list of Interview Questions for prospective seller to use when interviewing agents.
32. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
33. Provide Staging Checklist to suggest constructive changes to the property to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
34. Provide seller with a Showing Checklist which offers home showing guidelines to help have the home prepared for appointments.
35. Obtain sellers contact information for follow up and emergency contacts.
36. Research ownership and deed type from Title Company.
37. Research property’s land use, deed restrictions, and easements.
38. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net proceeds.
39. Determine if the property qualifies for the property to be toured by agents from my office following our weekly sales meetings.
40. Meet with our preferred lenders to see if they have any prospective buyers in their network.
41. Email the seller several times per week with feedback & reports on the property.
42. Mail the seller copies of any advertising regarding the property.
43. Monitor the buyers’ loan to assure timely loan commitment.
44. Make arrangements with the Title Company.
45. Monitor buyer and agent feedback to make any necessary changes to price, condition...etc.
46. Require all offers include buyers pre-approval and proof of funds for down payment.
47. Make available my entire team so that any questions or concerns will be handled in a timely manner.
48. Provide seller with a blank copy of the Residential Purchase agreement to review and become familiar with it at the time the offers come in.
49. Write ad copy for the property.
50. Update qualified Buyers with your property information.
51. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders.
52. Re-write Advertisements weekly to keep them fresh.
53. Target the market to determine who is the most likely buyer willing to pay the highest price.
54. Follow up with all buyer leads and inquires in a timely manner.
55. Track all numbers to determine where the buyers are seeing the property.
56. Evaluate and Improve the marketing of any under-performing marketing campaigns.
57. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
58. Listing Cancellation Policy. 100% Satisfaction GUARANTEE.
59. Buyer profile report to determine the buyers purchase needs.
60. Help seller find their next home if they will be staying in our area.
61. Specialized team of full time licensed assistants to care for the sellers every need.
62. Coordinate scheduling of appraisal and supply comparable sales if needed.
63. Set up final walk through of the property for buyers and their agent.
64. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of neighborhood policies.